Computer Arts (July 2003)

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These days it needs to animate and also be interactive. “All these considerations had to be taken into account, but GameFarm is primarily a TV show that has to appeal to kids, so the concept had to remain simple and instantly recognisable. A pig [logo] game-controller seemed to work best; it reflects the look and feel of luminous environment whilst marrying the ‘game’ and ‘farm’ elements of the show together in one icon. The T-shirt and show-set also worked well. In the end we all felt the result was diverse, kid-friendly, funky, fun-looking, a little quirky and yet 100 percent on brief.

It’s very conceptual and it’s put Corbis on the map again. ” TO THE DOGS It would be temptingly lazy to conclude that such intense feelings, whether positive or negative, come from Carlos Segura’s upbringing in Cuba. It’s a question he’s been asked many times before and he gives the idea scant 42 Computer Arts_July 2003 Profile FONTS FOR THE FUTURE Segura changed the face of font design and distribution with [T26] Although Segura’s best-known enterprise is probably [T26], the digital font foundry, Carlos Segura is keen to emphasise that there is much more to the company than simply font design.

There’s also the matter of external influences on the sector, from a downturn in the global economy to individual company policies. “As design is a service industry, it’s almost entirely dependent on how the industries it serves are faring,” says Ed Templeton, Art Director and Partner of Red. ” Attik’s MD, James Sommerville, believes that there’s work around because good design has always been and will always be needed. “Having said that, it’s a tough market all across the world,” he says. ” The man from Attik does, however, have some good advice for anyone feeling overwhelmed by gloom.

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