Advances in Communication Research to Reduce Childhood by Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

By Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

Rates of early life weight problems are alarmingly excessive and extending every year. experiences have proven that overweight young children usually tend to turn into overweight adults and are inclined to undergo with quite a few future health outcomes like heart disorder, hypertension, and sort II diabetes, between others. experiences additionally point out that tv viewing and publicity to advertisements for nutrients items impacts kid's attitudes towards, nutrition personal tastes and nutrition buy requests for meals with low dietary worth. it is very important higher comprehend the function of media in formative years weight problems and to profit how media can be utilized to deal with this factor in a good manner. This publication makes a speciality of verbal exchange and media learn which can impact lowering adolescence weight problems. Emphasis is put on subject matters with regards to how the media converse health-related messages approximately nutrients, meals and nutrition that impression adolescence weight problems. specific emphasis is at the new media, given the truth that media now have extra imperative roles in socializing today’s young children and formative years than ever ahead of. advertising messages succeed in younger shoppers via quite a few autos – broadcast and cable tv, radio, magazines, desktops during the net, song, mobile phones – and in lots of various venues – houses, faculties, child-care settings, grocery shops, buying department stores, theaters, sports, or even airports. moreover, given the disparity in weight problems premiums among young children of colour and the overall inhabitants, specific realization is given to analyze on media concentrating on those populations.

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Extra resources for Advances in Communication Research to Reduce Childhood Obesity

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Moreover, food advertising and marketing are also costly but generate large revenues for food conglomerates and restaurant chains by recognizing the tremendous purchasing power of young consumers and their families. 6 billion to market youth-oriented products to children and adolescents, of which more than $1 billion were spent on food advertising to America’s teens and $870 million on children under 12 years of age (FTC, 2008). Despite the considerable attention the epidemic has received, there remains many legal, methodological, and theoretical challenges confronting contemporary researchers who are interested in media effects on child development and health as well as creating interventions to minimize the health risks associated with childhood obesity.

The book concludes with Part VII, which focuses on “real-time” solutions to reversing the trend in increasing rates of childhood obesity from the perspective of community, government, and industry. Healthy People 2020, a decennial publication produced by the US Department of Health and Human Services, is a national agenda on health promotion and disease prevention with specific objectives for America to meet within a ten-year period. With regard to reducing childhood obesity, among the target goals is to (1) reduce childhood obesity and prevent excessive weight gain among youth by 10%; (2) increase the proportion of adolescents who engage in vigorous or moderate physical activity; (3) increase the number of schools that offer healthier selections among competitive foods (food and beverages sold outside of the federal school lunch and breakfast programs); and (4) increase the proportion of adolescents who view television 2 hrs or less on a school day from 79% 1 Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy 15 to 87% with the expectation that kids will engage in more physical activities (USDHHS, 2010).

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